About Simply
Our Story
At Simply, we get it—life is busy, unpredictable, and full of twists and turns. That’s why we believe life insurance should be simple, affordable, and designed to keep up with the pace of modern life. We’re on a mission to make financial security a no-brainer for South Africans. Whether it’s life, disability, or funeral cover, we’ve got your back with insurance that’s as easy to understand as it is to get.
We know that losing a breadwinner can put a massive strain on families. That’s why we jumped in to change the game—creating Simply to offer straightforward, flexible, affordable insurance that helps you, your family and your employees sleep easier at night.
Who are we?
Simply was founded in 2015 by two guys with one big goal—shake up the old-school insurance industry and get more South Africans more, better cover. Engineer-turned-entrepreneur Anthony Miller teamed up with varsity friend and actuary Simon Nicholson and together, they built a company that really puts customers first. At Simply, we’re all about insurance that’s honest, easy, and built on trust.
Breaking the mold
Let’s face it—insurance doesn’t have the best reputation. But we’re changing all that! We’ve taken a fresh approach that makes life insurance smart, simple, and (dare we say it?) actually enjoyable to deal with. Using cutting-edge tech and creativity in product design, we’ve made getting and paying for cover a breeze. No paperwork, no stress—just a few clicks, and you’re sorted. Our vision? To be South Africa’s leading digital life insurer, because insurance should be as unique and dynamic as you or your business are.
Why you can trust us
When it comes to your financial security, we don’t mess around. Simply products are underwritten by insurance heavyweight Hollard (The Hollard Life Assurance Company Ltd). What does that mean for you? It means your claims will be taken care of when you need them most—guaranteed.
A team with heart
We’re not just an innovative and driven life insurance company. We’re a team of real people who care deeply about making a difference. From launching South Africa’s first instant online live insurance sign-ups to creating fully digital group cover and integrating with payroll systems, we’re pushing boundaries and challenging the status quo daily. And guess what? We’re only just getting started!
Our legal details
Company Name: Simply Financial Services (Pty) Ltd
Registration Number: 2011/132479/07
VAT Number: 4240261992
FSP Number: 47146
Directors: A. Miller, S. Nicholson, J. Orford, S. Gilmour, B Ruele
Simply Financial Services (Pty) Ltd is an authorised financial services provider (FSP 47146).
Hollard Life Assurance Company Limited (Reg No. 1993/001405/06), a Licensed Life Insurer and an authorised Financial Services Provider.